Dear Reader,

Here's something most people in marketing won't admit to you.

Most copy is terrible.

Not because the people writing it are stupid or because they don't care.

But because writing persuasively - writing copy that actually makes people reach for their wallet - is a skill taking years to learn. And most people simply haven't learned it.

I know. I've:

… and in all this time, the single biggest problem I've seen - in companies large and small - is the copy is weak.

Weak headlines, offers and arguments.

Copy talking about the company instead of the customer …

… stuffed with jargon and waffle …

… and doesn't contain a single compelling reason to buy.

Until now, the only solution was to hire a good copywriter. And good copywriters are expensive – very expensive – and surprisingly hard to find.

Now there's another way ...

The world's only AI copywriting assistant trained on the thinking of one specific person who has spent a lifetime understanding why people buy things.

Not a generic AI that's scraped the internet and absorbed a billion pieces of mediocre writing.

Not a tool trained on an anonymous corpus of direct response material - averaged, aggregated and stripped of any individual point of view.

This one has been trained on my work; my books, letters, thinking and methods. The same principles which have generated hundreds of millions of pounds in sales for clients around the world.

When you ask virtualBird to write copy, you're not getting some averaged-out mush from the internet. You get copy built on a foundation of what actually works - tested, proven, direct response principles that have been making money since before most people reading this were born.

Take a look at this - just press "play":

A five page, long copy sales page written in only 57 seconds!

There are other AI tools which claim to be trained on direct response marketing.

One of them - and I won't name it here - describes itself as trained on decades of copyrighted sales letters, emails, ads, advertorials, video sales letters, webinars and infomercial scripts. In other words, a very large library of direct response material.

I have no doubt it produces competent copy. Direct response has conventions and patterns and if you train a machine on enough examples of those patterns, it will reproduce them reliably.

But here is what it cannot do.

It cannot tell you when to break those conventions, why a particular approach will work for a particular market, or give you the underlying human truth that makes any of it work at all.

Because those things don't come from a library. They come from judgment.

And judgment comes from doing this work - not studying it, not scraping it, but actually doing it - for clients with real money at stake, in real markets, over more than half a century.

A corpus of direct response material is a very good reference library. It will tell you what direct response copy looks like.

virtualBird is something different.

It is a specific mind and philosophy. A specific set of opinions about what works and why - and, just as importantly, what doesn't work and why - developed over 65 years of actually doing this.

One is a reference library. The other is having the person in the room with you.

It's not a small difference. And it is why virtualBird costs what it costs.

virtualBird is very good. Genuinely impressive, if I say so myself.

But I'm not going to pretend it's the same as hiring a brilliant copywriter.

A truly great copywriter - someone who really understands your market, who can spend days getting under the skin of your customer, who brings genuine creative instinct to the work - will still beat it.

But here's the thing.

How many people reading this have access to a truly great copywriter? How many can afford one? And how much of the copy being produced in your business right now - by you, by your colleagues, by your marketing team - is anywhere near that standard?

virtualBird will produce copy dramatically better than what most people write on their own.

Better structured. More persuasive. Built around benefits rather than features. With proper headlines, proper calls to action and a proper understanding of what makes people respond.

For most businesses, most of the time, this is not just good enough - it's transformational.

And think about what weak copy is already costing you.

Every non converting email, every sales page which loses people halfway down, every ignored ad.

This isn't a theoretical loss, it's money which should have been yours and went somewhere else instead.

virtualBird doesn't just save you money, it recovers money you're currently leaving on the table every single day.

Every day you delay starting your free trial is another day this money goes somewhere else.

A seven email sequence written in just 51 seconds.

That's the ENTIRE campaign's copy in under two minutes!

There's a story from the history of advertising worth thinking about here.

When cigarette advertising was banned from television in America, the tobacco companies were horrified. They thought it would destroy their business.

What actually happened was rather different.

The companies who had been spending fortunes on TV suddenly found their money going into press and direct mail. And the quality of that advertising went through the roof, because the best copywriters in the country were now focused on it.

The lesson? When everyone is using the same medium, tools and methods, the work starts to look the same. And when everything looks the same, the only way to stand out is to be genuinely better.

Right now, virtualBird is new and not many people are using it. The copy it produces will stand out because it's built on principles most of your competitors have never heard of.

But as more and more people start using AI copywriting tools - and they will, make no mistake about it - the landscape will change.

Copy written by AI will become the norm. It will be everywhere. And when that happens, the only way to produce copy to beat it will be to use a proper copywriter.

The people who benefit most from virtualBird are the early adopters. The ones who get in now, learn how to use it properly and build a serious advantage before everyone else catches up.

That's you, if you're smart about it.

And early advantages compound, the person who starts writing better copy today doesn't just win today's campaign. They build a reputation, a track record and an instinct for what works that stays with them long after the tool itself becomes commonplace.

The advantage isn't just the copy. It's what better copy teaches you about what actually makes people respond.

If you're employed - in a marketing team, a sales team, an agency, anywhere - I want to talk to you directly for a moment.

“Don't ask your company to buy this for you.”

Buy it yourself.

Here's why:

Your company will take the credit. It'll become a shared tool. Someone else will use it. The advantage gets diluted and you're back where you started.

But if you buy it yourself - $179.97 a month, which I'll come to in a moment - and you start producing copy dramatically better than anything your colleagues are writing, something rather interesting happens.

You become the person who writes brilliant copy, who gets results, gets noticed, gets promoted and gets a pay rise.

A pay rise worth how much? Even a modest bump in salary - say $400 a month, $600, $1,000 - is worth many times your subscription cost. And if you're in a role where your copy directly affects sales, the numbers can be considerably more dramatic.

$179.97 a month to become the best copywriter in your office.

Think about it for a moment.

There are two kinds of people who read something like this. The ones who think "that's interesting" and move on - and the ones who think "I'm going to do something about this today."

The first group will be writing the same copy in twelve months' time. The second group won't.

Your subscription includes 5,000,000 tokens every month.

If you're not sure what a token is, think of it like the data included in your mobile phone contract. Every time you ask virtualBird a question, get copy written, ask for a revision, request an analysis, it uses tokens. They're the fuel to power your interactions.

5,000,000 tokens gives you around 223 interactions with virtualBird each month.

That's a lot of copy, a lot of emails, a lot of headlines, sales pages, ads, letters, social posts and whatever else you need.

For most people, it'll be more than enough.

But if you have a particularly busy month - a big launch, a campaign that needs a lot of work, a deadline eating everything in sight - you can top up. Easily, cheaply and instantly.

To put the cost in perspective: a single hour with a competent freelance copywriter will cost you more than your entire monthly subscription. A sales letter from a good one will cost you ten times as much.

virtualBird gives you access to 65 years of direct response thinking - not a library of anonymous examples, but a specific point of view developed over a lifetime of doing this work - for less than the cost of a decent business lunch.

The Top Up – 1,500,000 tokens for $15

A small boost when you're closer to the end of the month than you expected.

The Buffer – 2,500,000 tokens for $20

Half your monthly allowance again. Good if you've got a busy stretch ahead and you want to know you won't run short.

The Extension – 3,750,000 tokens for $23

The best value option. Three quarters of your monthly allowance for $23.

Genuinely useful if you're in the middle of something substantial and you don't want to slow down at a critical moment. Most people who top up choose this one and it's easy to see why.

All top up tokens are added to your monthly subscription tokens and are valid for three months. No pressure to use them immediately and no waste.

Here's something I'm confident enough to offer you.

Start your free trial today. You'll need to enter your payment details, but nothing is taken until your seven days are up.

Use virtualBird properly during that week. Ask it to write you an email, sales page, headline - whatever you need most right now.

If at the end of seven days you don't feel the copy it produces is genuinely better than what you were writing before - better structured, more persuasive, more likely to make people respond - simply cancel. You won't be charged a cent.

NO awkward questions. NO hoops to jump through.

I'm making this offer because I'm confident you won't cancel. Seven days is more than enough time to see what virtualBird can do.

But I'd rather you started knowing all risk is off the table than hesitated because it wasn't.

"I'm not a copywriter - will I be able to use this?"

This is exactly the point.

You don't need to be a copywriter; virtualBird does the heavy lifting.

You tell it what you need, give it the relevant information about your product and your customer and it produces copy built on proper direct response principles. You don't need to know the principles yourself. They're already baked in.

"How is this different from other AI copywriting tools?"

Most AI tools have been trained on the general internet - which means they've absorbed an enormous amount of average, mediocre and frankly terrible writing.

Some of the more specialised ones have been trained on libraries of direct response material - anonymous, aggregated, averaged. Nobody knows whose letters, ads and thinking went in. It's the distillation of a genre, not a person.

virtualBird has been trained on the thinking of one specific person - me - who has spent 65 years understanding why people buy things.

This is not a small difference.

A library of direct response copy will tell you what the form looks like. It will not tell you when to break the rules, why a particular approach works for a particular market or what the underlying human truth is that makes any of it work at all.

This requires judgment. And judgment is what virtualBird has and the others don't.

"What if I don't use all my tokens?"

They're there when you need them. 

 If you have a quiet month, you simply haven't used everything available to you.

"Is $179.97 a month really worth it?"

Let me put it this way:

One good email campaign …

… one properly converting sales page … one ad which actually makes people respond.

… any one of those things, done well, will return many times the cost of your subscription.

If it doesn't, I'd be very surprised.

And remember - you can try it completely FREE for seven days before a penny leaves your account.

The only real question is what it's costing you to keep writing copy the way you're writing it now.

"What if the copy isn't right for my business?"

virtualBird is a tool, not a magic wand.

The better the information you give it - about your product, your customer, your offer - the better the copy it produces.

"Rubbish in, rubbish out", as they say. But give it good material to work with and in seconds it'll produce copy which would take most people days to write.

There are a lot of AI tools out there making a lot of promises. Most of them are, frankly, nonsense.

Some of the better ones have been trained on libraries of direct response material. And they will produce copy that looks like direct response copy. This is genuinely useful and I don't dismiss it.

But virtualBird is something different ...

It is the only AI copywriting system in the world trained on the work of one specific person who has spent 65 years studying, practising and teaching what actually makes people respond.

Not a genre, not a corpus. A point of view.

Not theory, jargon, or the latest digital marketing buzzwords that will be forgotten in eighteen months.

Tested, proven, direct response thinking.

With the judgment to know when the rules apply and when they don't.

If you write copy - or if you need copy written - and you want it to be better than anything you've produced before, virtualBird is the most sensible investment you can make right now.

At $179.97 a month, with 5,000,000 tokens included, a seven day FREE trial and cheap, flexible top ups available whenever you need them ...

... the only question worth asking is why you'd wait.

... the only AI copywriting assistant trained on the thinking of Drayton Bird. Not a library of anonymous direct response copy, but a specific mind with a specific point of view developed over 65 years of doing this work.

Start your free trial NOW and begin writing copy which actually works.

Best,

Drayton

P.S. Remember what I said about early adopters. The window where this gives you a genuine competitive advantage won't stay open forever. The people who act now are the ones who'll look back in two years and be very glad they did.

P.P.S. Your seven day FREE trial means there is absolutely NO risk in trying this today.

Enter your details, use virtualBird properly for a week and see what it produces.

If you're not genuinely impressed, cancel before your seven days are up and you pay nothing.

The only risk here is the risk of not trying it and watching someone else in your market get there first.

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