You passed on AskDrayton.

Fair enough; you may not have wanted another monthly fee.

    So here’s your “no subscription” option:

“How to Write (and Persuade) Better” - 3 videos for a one off payment of $39.97 (usually $59.97)

This really is a one time offer and on this page only.

And you're still covered by your cast iron, 60 day, money back guarantee.

Three videos. Total running time: 2 hours, 50 minutes, 49 seconds.

They're not about “branding” or “finding your voice”. It's all practical information:

    How to write so people keep reading, understand the point, then do what you ask.

A useful clue appears early: good writing is organised speech.

Most people do the opposite. They stop talking like a person and start writing like a committee.

As you can see, your training is built around simple rules.

The first video (just over 53 minutes) includes topics like:

• Getting attention
• What senior bosses want
• Who edited Ogilvy’s writing
• How an executive education seminar was sold “word by word”
• Turning a mailing into an ad

… plus

plenty more.

Then there are two more videos -

another 1 hour 57 minutes.

You start writing in a way busy people can read.

Your sentences become more concise. And your paragraphs stop trying to do three jobs at once.

There’s good reason: research on readability points to an average sentence length around 16 words for easiest reading - with long sentences (over 32 words) harder to follow.

You also learn a habit which helps more than most: cut ruthlessly.

And how to swap to “you” language to lift your sales. One person did exactly this after watching and reported a “fantastic difference”.

This isn’t literary fuss. It’s money.

Along with the videos, you get two documents designed to stop wasted effort:

1. A briefing document I use with clients, because without a decent brief you’re sunk before you start.
2. A 21-point evaluation list you use after you write, to check you didn’t miss something and won't kill your response.

These two alone will save you days of wasted time.

"Drayton Bird is a genius. Really." - Ken McCarthy

“Your books are among my most valued possessions.” - Gary Bencivenga

“Every time I get exposed to Drayton’s thinking, my own writing gets better.” - David Garfinkel

Try the videos for 60 days.

If you don't think they're worth every cent, just let me know and I'll send you a prompt and courteous refund – you can even keep the videos.

So the decision is simple: pay $39.97 once to improve your writing and use the knowledge again and again ...

    … or keep paying the hidden tax of poor copy.

Copyright © 2026 Golden Apple Corps. All rights reserved.